La Michoacana Meat Market is a Hispanic-themed chain of Hispanic specialty stores and grocery stores in the United States, headquartered in Spring Branch, Houston, Texas. Rafael Ortega heads the chain, which has about 135 stores.

According to most accounts, the Mexican paleta's story begins in Tocumbo, a small, rural town in the state of Michoacán. One origin story begins in 1930, when Tocumbo resident Rafael Malfavón began making and distributing the first paletas to surrounding villages using wooden boxes carried by donkeys.

As a brand that stays true to its roots and embraces the Mexican culture, La Michoacana has released a consumer-first line of products that are dairy-free.