We noticed that almost every one was named “La Michoacana,” meaning someone or something from the state of Michoacán in western Mexico, which stretches from the Pacific to central Mexico.

U.S. La Michoacana was founded in Houston in 1986. Ortega, the owner of La Michoacana, also operates El Ahorro Supermarket.

The majority of the stores are in Houston, Dallas, Austin and San Antonio; but you will also find us in many small cities where Hispanics are working hard like Corpus Christi, Lufkin, Bryan and Valley of Texas. We will never forget our origins…

La Michoacana's History The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the country. Today, quality, flavor, and ongoing innovation continue to be the key pillars of our iconic brand.