We noticed that almost every one was named “La Michoacana,” meaning someone or something from the state of Michoacán in western Mexico, which stretches from the Pacific to central Mexico.

La Michoacana Meat Market is a Hispanic-themed chain of Hispanic specialty stores and grocery stores in the United States, headquartered in Spring Branch, Houston, Texas. Rafael Ortega heads the chain, which has about 135 stores.

La Michoacana's History Over 25 years ago, our founder began making paletas and distributing them from his pushcart in central California. The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the country.

The name refers to how ice cream is made just as they do in Michoacan, Mexico, according to Mayra. It is a family business in which they work along with their children and share their creative and unique foods and treats with their customers.