michoacana [f] woman from michoacán, mexico.

La Michoacana Meat Market is a Hispanic-themed chain of Hispanic specialty stores and grocery stores in the United States, headquartered in Spring Branch, Houston, Texas. Rafael Ortega heads the chain, which has about 135 stores.

The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the country. Today, quality, flavor, and ongoing innovation continue to be the key pillars of our iconic brand.

Paleterias bearing the name La Michoacana (or variations of this) are also found throughout the United States, Central and South America.