michoacana [f] woman from michoacán, mexico.

Mexico was undergoing an industrial boom, and poor farmers from Michoacan were streaming to Mexico City in search of work. Some of the newcomers started peddling La Michoacana Popsicles. Others started their own stores. Michoacan migrants were soon known for ice cream.

U.S. La Michoacana was founded in Houston in 1986. Ortega, the owner of La Michoacana, also operates El Ahorro Supermarket.

The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the country. Today, quality, flavor, and ongoing innovation continue to be the key pillars of our iconic brand.