We noticed that almost every one was named “La Michoacana,” meaning someone or something from the state of Michoacán in western Mexico, which stretches from the Pacific to central Mexico.

U.S. La Michoacana was founded in Houston in 1986. Ortega, the owner of La Michoacana, also operates El Ahorro Supermarket.

La Michoacana's History Over 25 years ago, our founder began making paletas and distributing them from his pushcart in central California. The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the country.

As a brand that stays true to its roots and embraces the Mexican culture, La Michoacana has released a consumer-first line of products that are dairy-free.