michoacana [f] woman from michoacán, mexico.

La Michoacana's History Over 25 years ago, our founder began making paletas and distributing them from his pushcart in central California. The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the country.

The name refers to how ice cream is made just as they do in Michoacan, Mexico, according to Mayra. It is a family business in which they work along with their children and share their creative and unique foods and treats with their customers.

In 1991, brothers Ruben Gutierrez and Ignacio Gutierrez opened a paleta factory and began selling paletas from a pushcart in Turlock, California, in the state's Central Valley. They called the operation Paleteria La Michoacana.